MarketHive
map tools provide basic map navigation and changing
the appearance of themes, such as visibility, classification and
displaying coverage areas for FM and TV stations. The
MarketHive map interface also provides general reporting that
displays information about a media outlet or county. More specific
information regarding demographic profiles for a given FM or TV coverage
area can also be generated. The demographic profiles contain more than
90 elements of population, housing and commuter information for a select
coverage area.
How do I use the
MarketHive tools?
Map navigation is composed of Zooming and Panning
Zooming requires the user
to simply move the slider bar up to zoom in and down to zoom out.
Panning is conducted on the Inset Map of the state. To pan to a
new location either click on a new location on the Inset Map, or drag
the shaded box to a new location on the Inset Map.
Original View is a short-cut method to quickly take the map
display back to a view of the entire state.
Visibility is controlled by the
circle buttons next
to the Theme Name
Theme
Visibility
is
On
if the circle next to the Theme Name is green and
Off if
the circle is red.
Symbol Size for media locations can be changed using the + or -
buttons
Classifying the map using
demographic variables
Classify
counties according to a specific demographic
variable which can be selected using the drop down list.
Map Information is reported for
demographic and media data
Demographic data
is displayed in
the Map Information area at the county level when the mouse cursor is
moved over a county.
Media data is displayed
in the Map Information area when the mouse cursor is moved over a media
location point.
Displaying Media
coverage rings
Temporary
display of media
coverage rings on the map is accomplished by moving the mouse cursor
over a specific media point location. Once the cursor is over a FM or TV
station a coverage ring will appear.
Static display of media coverage rings on the map is accomplished
by clicking a specific media point location - this will "hold" the
coverage ring in the display. To remove the static coverage ring click
the media point location again and the coverage ring will be removed
from display in the map.
Demographic Profiles can be created for FM and TV station
coverage areas by clicking on the
information bar
that will
automatically appear when
a FM or TV station coverage ring is selected in Static mode. Demographic profiles
will open in a new page and contain more than 90 summarized demographic
values for the selected FM or TV coverage
area.
Note: only one FM or TV station coverage area can be displayed at
one time.
Locate Radio or TV station
Search for radio and television
stations by entering the call letters, or partial call letters of the
station. The selected station will be displayed in the map by a coverage
ring (FM and TV) or the call letters for AM stations.