If everyone was good at selling, we’d all do it. After all, it can not only bring in the bacon but lots of it. But not everyone is good at selling. Luckily, salespeople who are not good at it don’t stay in the business long. They can’t afford it.

All is not lost if you want to close sales but are not good at doing it yourself. Of course, you could get some training. There are plenty of books, courses, seminars, etc., that can get you on the right track. But, that takes time. And there is no guarantee you will be good at it even after you are trained.

If you don’t want to wait months or years to get the needed sales training and experience, consider hiring a salesforce. The beauty of this approach is you don’t have to pay anything upfront. As long as the commission you are offering is decent enough for them to make it worth their while, they should be happy with that arrangement. 

If you can’t find people willing to go for that, you could offer a base salary. This will add to your cost, but when you find the right people, they will bring in sales to cover those costs plus any profit on top of that. You can shave off a percentage of the commission if you decide this is the way to go. You could also give them the option to reduce the salary over time when they start making commissions and increase that percentage.

You may also want to implement an affiliate program. This is much like hiring sales people; only you don’t do any actual hiring. Affiliates sign up for your program (via a third party service), and they get assigned an affiliate id. When traffic is sent from that affiliate id and the visitor makes a purchase, the affiliate gets paid a commission. There are no salaries or bonuses to worry about and the third party affiliate service handles the exchange between you and the affiliate. Some vendors implement an in-house affiliate program. There is much more work involved with this option, however.

You can sell more by getting others to do it for you. This frees you up to handle other aspects of your businesses, like servicing for new customers. During this process, you can certainly learn how to close sales on your own or you can choose to allow your team to continue doing it.

Hope it helps.

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