x
IMARC Group’s report titled “Location Based Advertising (LBA) Market Report by Type (Push, Pull), Content (Text, Multimedia), Application (Retail Outlets, Public Spaces, Airports, and Others), and Region 2025-2033”, The global location based advertising (LBA) market size reached USD 98.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 225.5 Billion by 2033, exhibiting a growth rate (CAGR) of 10.86% during 2025-2033.
Grab a sample PDF of this report: https://www.imarcgroup.com/location-based-advertising-market/requestsample
Factors Affecting the Growth of the Location Based Advertising (LBA) Industry:
Smartphones and tablets are driving the growth of location-based advertising (LBA). Businesses use these devices to send ads based on where people are. Improved GPS and mobile networks make it easier to deliver real-time, location-specific messages. As more people shop, eat out, or browse on their phones, LBA helps businesses connect with customers and boost sales. This is why companies are putting more money into LBA as a key part of their marketing plans.
People prefer ads that match their interests and needs. LBA makes this possible by using location and data to create tailored messages. Industries like retail, travel, and hospitality are using LBA to offer deals and promotions that feel more relevant. As customers expect more personalized experiences, companies are investing in smarter technology to improve targeting. This demand for customization is driving growth and innovation in the LBA market.
As LBA grows, so do concerns about privacy. People are paying closer attention to how their location data is used. Laws like GDPR in Europe and CCPA in the U.S. require businesses to be clear about data collection. Companies must balance using location data for ads while respecting privacy. Following these rules and being ethical with data helps businesses build trust and run successful campaigns.
We explore the factors propelling the location based advertising (LBA) market growth, including technological advancements, consumer behaviors, and regulatory changes.
Leading Companies Operating in the Global Location Based Advertising (LBA) Industry:
Location Based Advertising (LBA) Market Report Segmentation:
Breakup by Type:
Breakup by Content:
Breakup by Application:
Regional Insights:
Location Based Advertising (LBA) Market Trends:
Location-based advertising is becoming essential for brands to connect with customers. In 2024, businesses will invest more in technology to understand customer behavior in real time. This will help them create ads that are not only relevant but also improve customer experiences. With the help of AI and smart tools, companies can make ads even more personalized. As competition grows, businesses will need to stay ahead with creative strategies to make the most of Location Based Advertising in 2024.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1–631–791–1145
