Japan Hair Straightener Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 37.45 Million
Market Forecast in 2033: USD 50.08 Million
Market Growth Rate: 3.28%(2025-2033)
According to the latest report by IMARC Group, In 2024, the Japan hair straightener market size reached USD 37.45 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 50.08 Million by 2033, exhibiting a growth rate (CAGR) of 3.28% during 2025-2033.
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Japan Hair Straightener Industry Trends and Drivers:
Japan hair straightener market is changing progressively, and this can be attributed to the growing interest of consumers in personal grooming as well as to the evolution of fashion trends. The Japanese consumers, in particular the younger generation and occupationally active people are beginning to prefer smooth and convenient hairstyles whose maintenance is easily done at home. This has contributed to increase in the number of people who want to use hair straighteners that are effective as well as gentle in nature of the hair. Other features like ceramic and tourmaline-coated plates, adjustable temperature settings and rapid heat-up functions are already the standards. The customers have also become more educated in terms of avoiding products that do not suit their hair specification and wants that help in defining what customers buy more suited to their personal needs in the market.
Simultaneously, the market place is also being conditioned towards the rising popularity of beauty content, on various social media websites, where social media stars and hair stylists continually post videos of new tools and styles. This has stimulated the consumers to buy more expensive units, which can give salon-dreamlike outcomes at home. Furthermore, small and portable straighteners are also becoming popular with the urban consumers who require convenience and portability. Consumer buying trends are also being influenced by the trend towards multifunction (i.e. devices that can straighten and /or curl). Together with the fact that Japan takes its innovation and user experience very seriously, these trends are opening a competitive and rapidly changing marketplace where there is a place both for local and international brands.
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Japan Hair Straightener Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the Japan Hair Straightener share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Plate Type Insights:
Distribution Channel Insights:
End User Insights:
Regional Insights:
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan Hair Straightener industry.
Key highlights of the Report:
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