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Market Overview:
The drinkable yogurt market is experiencing moderate growth, driven by Increasing Health and Wellness Trends, Growing Convenience and On-the-Go Consumption and Rising Awareness about Probiotics. According to IMARC Group's latest research publication, "Drinkable Yogurt Market : Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global Drinkable Yogurt Market share. The market size reached USD 40.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 64.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.84% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Growth Factors in the Drinkable Yogurt Industry:
The increasing focus on health and wellness is a major driver of the drinkable yogurt market. Consumers are becoming more health-conscious and are seeking convenient, nutritious options. In response to this demand, various key market players are introducing low-fat and high-protein drinkable yogurt beverages, which is creating a positive outlook for the overall market. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana, and coconut in March 2018. Furthermore, consumers are seeking healthier and more natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners to reduce calories. According to an article published in Food Dive in June 2021, approximately 70% of consumers eat yogurt for general health and wellness and 60% for digestive/gut health. As consumers become more informed about the benefits of probiotics, the demand for drinkable yogurt is expected to continue growing.
The fast-paced lifestyles of working individuals have led to a growing demand for convenient, on-the-go food options. Drinkable yogurt fits perfectly into this lifestyle, offering a portable and easy-to-consume source of nutrition. Its single-serving packages make it a practical choice for busy consumers who may not have time for traditional sit-down meals. In addition to this, various key market players are extensively investing in promoting and marketing their on-the-go healthy and nutritious beverages to expand the consumer base and increase sales. For instance, in June 2021, KeVita, a leading brand of high-quality fermented beverages, collaborated with Amber Riley, an American actress and singer, to launch KeVita Prebiotic Shots, an on-the-go drink offered in a convenient two-ounce bottle to help support digestive health. Similarly, in January 2020, Stonyfield Organic launched its probiotic yogurt drink, Daily Probiotics, in a 3.1-oz easy-to-drink format to support both immune and digestive health in the U.S.
Probiotics are known to provide health benefits when consumed in adequate amounts. Many drinkable yogurt products are marketed as probiotic-rich, emphasizing their potential to improve digestive health and boost the immune system. Moreover, the increasing awareness regarding the benefits of consuming probiotics is resulting in a bolstering demand for yogurt drinks incorporated with these beneficial microorganisms. As a result, various industry players are launching yogurt drinks infused with probiotics. For instance, Agriton U.K. launched a fermented probiotic drink called EDM Drink, which contains a mixture of naturally occurring organisms, such as lactic acid bacteria and yeasts. According to studies published by Grande Cheese Company in July 2021, yogurt helps reduce the risk of high blood pressure, a major contributor to heart disease, by as much as 50%. Similarly, in April 2022, the International Food Information Council (IFIC) conducted a study titled "Consumer Insights on Gut Health and Probiotics," which revealed that approximately 32% of individuals actively make an effort to consume probiotics, with 60% of them aiming to consume probiotics once a day and 24% attempting to consume them multiple times daily.
Key Trends in the Drinkable Yogurt Market:
The introduction of drinkable yogurt in distinctive flavors, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes is offering lucrative growth opportunities to the overall market. Furthermore, various manufacturers are constantly introducing new formulations to cater to varying consumer preferences. Additionally, companies are exploring different bases, such as dairy-free alternatives, such as almond and coconut milk, to cater to lactose-intolerant and vegan consumers. Moreover, various key market players are infusing functional ingredients like vitamins, protein, and fiber to enhance the nutritional profile of the drink and attract consumers looking for added health benefits. For instance, in March 2021, Horizon Organic Growing Years expanded its line of milk-based products that focus on overall health and well-being.
Non-dairy-based yogurt, also known as plant-based or dairy-free yogurt, has experienced remarkable growth and diversification in recent years. This category encompasses yogurt alternatives made from various plant sources, including soy, almond, coconut, oat, and cashew, among others. The increasing number of consumers with lactose intolerance, dairy allergies, or those following plant-based diets are significantly contributing to the growth of this segment. Manufacturers are also launching non-dairy-based yogurt drinks to expand their product portfolio and increase their consumer base. For instance, in July 2020, Danone launched a range of plant-based yogurt drinks available in Mango & Passionfruit and Blueberry flavors.
Various key market players are infusing functional ingredients like vitamins, protein, DHA, choline, and fiber to enhance the nutritional profile of drinkable yogurt. This trend caters to health-conscious consumers looking for added health benefits beyond basic nutrition. Products are being fortified with nutrients that support specific health concerns such as immune system support, digestive health, and overall wellness. For instance, in March 2021, Horizon Organic Growing Years expanded its line of milk-based products developed in partnership with pediatricians, fortified with DHA, choline, and other nutrients, including new low-fat yogurt pouches, cultured dairy smoothies, reduced-fat milk half-gallons, and single-serve whole-milk boxes.
Leading Key Players Operating in the Drinkable Yogurt Industry:
Drinkable Yogurt Market Report Segmentation:
Breakup By Type:
Flavored yogurt accounts for the majority of shares due to its wide array of tastes and consumer appeal, encompassing yogurt infused with various flavors including fruit, vanilla, and chocolate.
Breakup By Category:
Non-dairy based yogurt dominates the market on account of the increasing number of consumers with lactose intolerance, dairy allergies, or those following plant-based diets.
Breakup By Distribution Channel:
Supermarkets and hypermarkets represent the majority of shares due to their wide variety of brands and flavors, providing consumers with ample choices and the convenience of one-stop shopping.
Breakup By Region:
Asia Pacific enjoys the leading position owing to the increasing adoption of Western dietary habits and the growing demand for dairy-based products like drinkable yogurt.
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