Saudi Arabia Perfume Market Overview

Market Size in 2024: USD 1.9 Billion

Market Size in 2033: USD 2.7 Billion

Market Growth Rate 2025-2033: 3.9%

According to IMARC Group's latest research publication, "Saudi Arabia Perfume Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia perfume market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 3.9% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Perfume Market

• AI-Powered Fragrance Formulation and Personalization: Advanced AI algorithms and neural networks are revolutionizing perfume creation by analyzing consumer preferences, cultural scent profiles, and olfactory data to develop personalized fragrances that resonate with Saudi Arabian heritage, traditional Arabic notes like oud and musk, while meeting modern consumer demands for unique and bespoke scent experiences.
• Smart Scent Recommendation and Customer Experience: AI-driven recommendation systems are transforming how consumers discover perfumes through personalized scent matching, analyzing individual preferences, lifestyle patterns, and cultural connections to Arabic and Oriental fragrances, supporting the Kingdom's digital transformation goals and enhancing customer satisfaction in both online and retail environments.
• Intelligent Supply Chain and Inventory Optimization: AI-powered analytics are optimizing perfume supply chain management, demand forecasting, and inventory control, enabling brands to better predict consumer trends for premium and luxury fragrances while reducing waste and ensuring optimal stock levels of traditional Arabic perfumes and modern unisex blends across Saudi Arabia's diverse regional markets.
• Digital Marketing and Social Media Intelligence: AI-integrated platforms are enhancing brand engagement through intelligent social media analysis, consumer behavior insights, and targeted marketing campaigns, particularly effective among younger demographics on Instagram and TikTok, supporting the growth of e-commerce channels and digital perfume retail experiences.
• Smart Quality Control and Authenticity Verification: AI-enabled systems are revolutionizing quality assurance and authenticity verification for luxury and premium perfumes, using advanced spectroscopy and machine learning to detect counterfeit products, ensuring consumer trust in traditional Arabic fragrance brands and supporting Vision 2030's retail excellence initiatives.

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Saudi Arabia Perfume Market Trends & Drivers:

Saudi Arabia's perfume market is experiencing robust growth, driven by deep cultural heritage and strong preference for luxury fragrances. The market is fueled by increasing disposable incomes, particularly among younger demographics, and growing demand for premium and bespoke perfumes that reflect Saudi Arabia's rich fragrance tradition. With the Kingdom's GDP reaching USD 1.11 trillion in 2024 and robust economic position, there's rising adoption of high-end Arabic perfumes featuring oud, musk, rose, and amber notes across residential and commercial sectors.

The rapid expansion of e-commerce platforms and digital retail channels is significantly boosting market accessibility and growth. With 33.6 million Saudi internet users expected for e-commerce by end-2024, up from 42% in 2019, online platforms are providing greater product variety, including niche and international perfumes. Social media influence through Instagram and TikTok, particularly among Gen Z and millennials, is driving purchasing decisions and brand awareness, while digital marketing and direct-to-consumer selling enable brands to customize offerings and reach broader consumer segments.

Cultural appreciation for authentic Arabic and Oriental fragrances continues to dominate market preferences, with unisex perfumes gaining significant traction due to their universal appeal and complex scent profiles. The Kingdom's population composition of 62.08% males and 37.92% females provides a strong consumer base for luxury perfumes, while urbanization and retail modernization have opened access across different income classes. Strategic partnerships like Chalhoub Group's collaborations and flagship store openings at premium locations demonstrate market maturity and growing sophistication in fragrance retail experiences.

Saudi Arabia Perfume Market Industry Segmentation:

The report has segmented the market into the following categories:

Price Insights:

• Premium Products
• Mass Products

Gender Insights:

• Male
• Female
• Unisex

Product Insights:

• Arabic
• French
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players including Abdul Samad Al Qurashi, Ahmed Al Maghribi Perfumes, Ajmal Perfumes, Arabian Oud, Rasasi Perfume Industry LLC, Rashat, Swiss Arabian Perfumes Group, and others.

Recent News and Developments in Saudi Arabia Perfume Market

• February 2025: The Saudi Ministry of Commerce announced a comprehensive luxury retail enhancement program, investing USD 1.5 billion in perfume and cosmetics infrastructure development, establishing premium fragrance districts in major cities with AI-powered scent personalization centers and smart retail technologies to support Vision 2030's luxury retail expansion goals.
• March 2025: Chalhoub Group launched its revolutionary "Scent of Saudi" initiative, partnering with local artisanal perfumers to create 50 exclusive Arabic fragrance collections featuring traditional oud and musk blends with modern AI-assisted formulation techniques, targeting 35% market share growth in the premium unisex perfume segment by 2026.
• April 2025: NEOM announced the establishment of the world's first AI-powered fragrance laboratory and cultural heritage center, investing USD 800 million in advanced scent technology research, traditional Arabic perfume preservation, and sustainable fragrance production, featuring smart manufacturing processes and personalized fragrance creation experiences for visitors and residents.

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