Market Overview

The Saudi Arabia perfume market size was valued at USD 1.95 Billion in 2025 and is projected to reach USD 2.71 Billion by 2034, growing at a compound annual growth rate of 3.70% from 2026-2034. The fragrance sector in Saudi Arabia thrives on a profound cultural passion for rich, long-lasting scents like oud, musk, and amber. Premium and luxury offerings dominate, reflecting social status and hospitality traditions. High consumption rates, rising incomes, and e-commerce growth fuel steady expansion in this vibrant market.

How AI is Reshaping the Future of Saudi Arabia Perfume Market:

• Saudi brands like Lattafa and Rasasi use AI to deliver personalized recommendations and in-store scent co-creation, matching local tastes and keeping alive traditional perfumery skills.

• Kindi AI by Saudi experts studies customer tastes to suggest perfumes online, raising sales as government schemes encourage AI innovation across non-oil sectors like fragrances.

• AI in Saudi perfume houses visualizes scent mixes to cut formulation errors by up to thirty percent, speeding creation of blends honoring traditional Arabic notes.

• AI verifies authenticity of oud in Saudi perfumes to fight counterfeits while optimizing inventory for peak seasons, ensuring stock and top quality for shoppers nationwide.

• Saudi leader Ibrahim Al-Qurashi leverages AI for smart customer segmentation and targeted personalization, enhancing every shopping touchpoint and driving stronger connections with fragrance enthusiasts nationwide.

Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-perfume-market/requestsample

Market Growth Factors

The deep-rooted cultural affinity for fragrances in Saudi Arabia continues to shape the perfume market profoundly. Perfumes hold significant importance in daily life, social customs, religious practices, and hospitality traditions, where applying scents is viewed as an essential aspect of personal presentation and respect for others. Traditional Arabic notes like oud, musk, amber, and rose remain highly favored, reflecting heritage and identity. This enduring preference encourages frequent purchases and layering of multiple fragrances for different occasions, sustaining steady demand across generations while blending timeless customs with modern expressions of self-care and sophistication.

Rising disposable incomes combined with a youthful, dynamic population drive increased spending on premium and luxury perfumes. A growing middle class, along with evolving lifestyle aspirations influenced by global trends, fuels interest in high-end, long-lasting scents that convey status and individuality. Younger consumers, particularly in urban areas, show greater openness to experimenting with diverse profiles, including unisex options and personalized formulations. This demographic shift supports expansion in both traditional oriental compositions and contemporary luxury offerings, as enhanced economic confidence encourages investment in quality grooming and fragrance products.

The rapid expansion of e-commerce platforms and digital retail channels transforms accessibility and consumer engagement in the perfume sector. High internet penetration and widespread smartphone usage enable convenient browsing, discovery, and purchasing of a broad range of local and international brands. Social media influencers and online marketing play a pivotal role in highlighting trends, while tourism inflows further boost sales through gifting and souvenir purchases. These developments make premium fragrances more reachable, foster competition among retailers, and accelerate adoption of innovative distribution methods that align with modern shopping behaviors.

Market Segmentation

Price Insights:

• Premium Products
• Mass Products

Gender Insights:

Access the comprehensive market breakdown 

• Male
• Female
• Unisex

Product Insights:

• Arabic
• French
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Developement & News

• February 2026: dsm-firmenich partners with Villa Po ONE to launch Po ONE Lab in Riyadh, a dedicated creative fragrance space equipped with specialized ingredients, tools, and olfactive narratives that enable experimentation and co-creation, while debuting seven exclusive scents inspired by iconic Saudi locations to fuse regional heritage with contemporary design and lower barriers for emerging local perfumers.
• February 2025: V Perfumes opens its 51st store at Jeddah's Mall of Arabia, significantly expanding in-store access to exclusive international and premium collections to better serve rising consumer demand for luxury and niche fragrances across the Kingdom.
• September 2025: Cupid Limited secures a strategic stake in Saudi luxury fragrance brand Mansam, integrating global expertise to accelerate international distribution and elevate production standards for high-end oud-based and bespoke scents.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302