Saudi Arabia Sports Nutrition Market Overview

Market Size in 2024: USD 545.0 Million

Market Size in 2033: USD 1,511.3 Million

Market Growth Rate 2025-2033: 12%

According to IMARC Group's latest research publication, "Saudi Arabia Sports Nutrition Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia sports nutrition market size reached USD 545.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,511.3 Million by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Sports Nutrition Market

• Enabling Personalized Nutrition Solutions: AI-powered nutritional analysis platforms are revolutionizing sports nutrition through genetic profiling, metabolic analysis, and performance data integration, creating customized supplement recommendations that improve athletic performance by 25-30% while addressing individual dietary needs, fitness objectives, and physiological profiles across the Kingdom's growing fitness community.
• Optimizing Product Development and Formulation: Machine learning algorithms are transforming sports nutrition manufacturing through predictive analytics, ingredient optimization, and bioavailability enhancement, enabling companies to develop scientifically-backed formulations that increase nutrient absorption by 35-40% while reducing production costs and accelerating time-to-market for innovative products.
• Enhancing Consumer Engagement and Education: AI-driven mobile applications and chatbots are providing 24/7 personalized guidance, meal planning, and real-time nutritional advice in Arabic and English, improving customer retention by 45-50% while supporting Vision 2030's health and wellness initiatives through accessible, data-driven nutrition education and supplement timing recommendations.
• Revolutionizing Quality Control and Safety: Advanced AI inspection systems are ensuring product quality and authenticity through automated ingredient verification, contamination detection, and nutritional content analysis, achieving 98% accuracy in quality assurance while maintaining compliance with Saudi Food and Drug Authority (SFDA) regulations and international safety standards.
• Facilitating Data-Driven Marketing and Distribution: Artificial intelligence platforms are optimizing inventory management, demand forecasting, and consumer preference analysis for online and retail channels, reducing stockouts by 30-35% while enabling targeted marketing campaigns that resonate with Saudi Arabia's diverse fitness demographics from professional athletes to casual gym enthusiasts.

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Saudi Arabia Sports Nutrition Market Trends & Drivers:

Saudi Arabia's sports nutrition market is experiencing remarkable growth driven by Vision 2030's ambitious health and wellness initiatives, with the government targeting an increase in physically active population from 13% in 2015 to 40% by 2030. The Kingdom's sports sector value surged to USD 7.1 billion in 2023, up from USD 6.3 billion in 2022, reflecting the nation's commitment to promoting fitness and athletic participation. The number of registered athletes has surged to over 1.5 million, while government investments in sports infrastructure have resulted in the establishment of 20 new sports complexes, creating unprecedented demand for performance-enhancing nutritional products.

The explosive growth of fitness facilities and wellness centers is accelerating market adoption, with the Saudi Arabia health and fitness club market valued at USD 1.56 billion in 2025 and projected to reach USD 2.71 billion by 2030 at a CAGR of 11.71%. The proliferation of gyms, fitness centers, and wellness facilities across major cities including Riyadh, Jeddah, and Dammam is driving the demand for protein supplements, energy drinks, and specialized dietary products. The personalized nutrition and supplements market reached USD 106.2 million in 2024 and is expected to grow to USD 325.3 million by 2033 at a 13.3% CAGR, reflecting consumer preference for tailored nutrition solutions that address unique fitness goals and dietary requirements.

The e-commerce revolution is transforming distribution channels, with online sales of sports nutrition products increasing by 25% as consumers leverage digital platforms to access internationally acclaimed brands and specialized supplements previously unavailable in the region. E-commerce sales in Saudi Arabia reached approximately USD 12.3 billion, with health and wellness products experiencing significant growth through platforms like Souq and Noon. Social media influencers and fitness enthusiasts are playing a crucial role in shaping consumer preferences, while the shift towards clean-label, natural ingredients, and plant-based protein alternatives is driving product innovation. The inaugural FIBO Saudi fitness exhibition scheduled for October 1-3, 2025, at Riyadh Front Exhibition & Conference Center will showcase the latest sports nutrition innovations, featuring segments dedicated to sports supplements and functional nutrition, further accelerating market development and international brand entry into the rapidly expanding Saudi market.

Saudi Arabia Sports Nutrition Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Sports Drinks
• Sports Food
• Sports Supplements

Raw Material Insights:

• Animal Derived
• Plant-Based
• Mixed

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Sports Nutrition Market

• October 2025: FIBO Saudi, the first international fitness exhibition in Saudi Arabia, is scheduled to take place from October 1-3, 2025, at Riyadh Front Exhibition & Conference Center, featuring dedicated segments for sports nutrition, fitness technology, and wellness products with participants from around the world showcasing innovations in health and fitness sectors.
• April 2025: Abu Dhabi launched a prototype "gym of the future" integrating AI, sensors, and biometric scanners to collect real-time fitness data and generate personalized exercise, nutrition, and recovery plans, with integration to the Sahatna app for holistic health monitoring, demonstrating the region's commitment to technology-driven wellness solutions.
• March 2024: Saudi Arabia launched the Virtual Health Guide Service leveraging app and wearable data for personalized health guidance and preventive care, including activity tracking and exercise recommendations, while the Health Tech Sandbox Incubator graduated its first startup cohort, supporting innovation in fitness and nutrition technology.

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