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Many small business websites are designed as a company brochure and not so much about information on any given topic or subject.
This post will begin a series of posts devoted to small businesses, starting with website presence and specially search engine optimization (SEO). I know from personal experience having a business website for numerous years that I used the website more as a brochure explaining my services vs. providing financial information that a web visitor might need to help with their personal or business financial Planning. That is now changing as my business focus has changed from service provider to wealth information provider.
Web design and search engine optimization are two separate topics though both are needed when designing a website. Interesting fact is that many if not most web designers have only superficial knowledge when it comes to SEO. You might find that you will need two individuals to help with the creating or modification of an existing business site in the beginning. Of course ideally is to find one individual that is an expert in both design and SEO.
Quick definition of search engine optimization – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page such as a blog from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (“SEM”) which may deal with paid inclusion. The theory is that the earlier or higher a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site web presence.
Dan
