1. Keep the needs of your customers first, not yours. “Make your customer the keyword of your story”.

2. RESPECT your customers.

3. Be elite. Make it a privilege to purchase from you. That way you will join the ranks of your customers.

4. It's true that long copy outsells short copy, because it tells more. However, it doesn't matter the length of your copy, your prospects will only read it to the end if it's relevant and interesting.

5. Stay in touch with your customers. All the time. A lot. You needto be on your customers' mind so that they can buy your next product and your next. A business that communicates most wins all the time.

6. Allow your customers to test drive your product. If you sell software, give them a 7-day or 10 day trial period before they buy it. If you are selling a digital product, let them see the table of content and maybe 10% of the content in it-whether it is video, audio, or a written ebook. Ensure your table of content has great headlines and make your first 10 percent of the content totally engaging and captivating.

7. Educate and inform as you sell. You have seen advertorials looking like editorials. If done creatively, they can inform as much as they sell. If you explain your details well in your sales copy, your readerswill see your product as a solution and consequently think about buying it.

8. Let your posts address one person, and not the crowd !

9. Be emotional in your marketing. Facts, logic, and stats will never sell as much as emotion sells, therefore, use it allthe time.

10. Persist in your goal. Whether it is a referral, a sale, or a tweet, keep asking until you get it.

11. Have unique stock images. You've seen the typical images of people in suits, sitting at an oval conference table, holding a meeting, staring at a computer monitor, on the phone, etc.-the usual stock images that everyone seems to use. Studies show that these stereotypical images can hurt your conversions.

12. Graphic artists and bloggers match their images with their words. Failure to do thiswill divert the attention of your reader as they will be left wondering how the image relates to the copy instead of reading and interpreting the message.

13. Showcase. Let your words paint a vivid picture of your product in your readers' minds. For instance, when you use XYZ product, you wake up feeling energetic, vibrant, younger and feeling positive to handle your daily activities.

14. Give incentives for any action you want your readers to take. It doesn’t matter whether it’s a simple task such as joining a list or a complex task like buying a product, give an incentive for people who will execute the tasks.

15. Treat your customers and prospects as your good friends, and they will truly become your good friends.

16. Give your prospects choices, not the usual “yes” I will buy or “no” I won’t buy. Offer your product in different formats, colors, sizes, etc. This way, there will be something for everyone as they can get to choose from blue and red or small and large. By giving them these choices, you will take their minds off whether or not to buy.

17. There is nothing new. Don’t reinvent the wheel. Why try to invent new ways of doing things when someone else has already shown you a proven method that works? Why not follow the same. Before you do something new, ensure to master the current one. Find someone who is good at it and has a model that works. Once you master it, refine it further to suit your needs.

18. Tell why. If you are offering a freebie to your list, tell them why you are doing so. If you are offering a bonus or stipulating a deadline, tell your reasons. If you don’t offer a reason, your prospect will hesitate to take your offer as they will have many unanswered questions in mind. You can have something like "I'm limiting my coaching to just 20 people because I want to give them all the attention they need to ensure everyone succeeds."

19. Give reasons for your claims. If you tell your readers your toothpaste whitens better than others, tell them why. Ten years of clinical research culminated in a breakthrough discovery of a nutrient that enables your teeth retain their shiny appearance.

20. Test. If you held a successful campaign that yielded $50,000, but you did little testing, then you lost as much as you earned. If you had tested, you could have earned double that.

21. Read your copy out loud. Whether it is a blog post, sales letter, article, or email, read it out loud. You will discover what needs fixing and what works.

Best Regards,

Goran B Edstrom - PROUD MarketHive - Entrepenaur One - Member.