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A long time ago in a 🌌 galaxy far, far away...
The Star Wars fans decided that May 4th would officially be Star Wars day.
How did the day come to be?
According to Starwars.com
“The earliest uses of the phrase “May the 4th Be With You” that we have evidence for dates from 1978, one year after the release of Star Wars: A New Hope. By then, Star Wars was firmly established within American popular culture and became “like a handshake,” as Professor Leo Braudy would later comment in the documentary, Empire of Dreams.”
However it wasn’t until the advent of social media around 2011 that the 4th of May began being openly celebrated as Star Wars day with #s like #MayThe4thBeWithYou and #StarWarsDay.
Even today on Twitter, you can type in #Obiwankenobi and a little emoji of the Jedi appears.
I love Star Wars and Star Wars day because it’s an amazing example of marketing and creating a community that drives the product.
Let’s look at 3 quick marketing takeaways you can learn from 12-stepStar Wars.
The Power of The Hero’s Journey. It’s well known that George Lucas created the original Star Wars from Joseph Campbell’s “The Hero’s Journey.” The Hero’s Journey is a 12 step story structure which almost all heroic stories follow. Lucas’ following of this simple structure produced a story that has captured the imagination of generations of fans for going on 50 + years. Learn more about the Hero’s Journey here. Then think about how you can incorporate the Hero’s Journey into your marketing.
Cater To Your True Fans. There’s a concept I REALLY love called 1000 true fans. The core of the concept is that if you can find 1000 people who TRULY connect with you and your business, they will support you for life. Star Wars is one of the BEST examples of catering to their true fans of all time.
Starting just 1 year after the original’s release, there have been conventions, toys, books, documentaries and an entire cottage industry built around Star Wars fans. You should strive to connect content, and products that connect with your true fans first.
Find a Way To Get Your Fans To Create Content For You. This is much more difficult than the first two, but if you can crack this nut it will yield AMAZING results. Look no further than May the 4th be with you which is a fully fan-created holiday. George Lucas and the variety of companies like Disney that own Star Wars related rights have done nothing to create the holiday but benefit from millions if not BILLIONS of dollars of free publicity and content each and every year on the 4th. Make a list of ways you can encourage user generated content in your business.
Have a great Star Wars Day and May the force 💪 be with you.
Best Regards,
Goran B Edstrom - SWEDEN - Proud - MarketHive - Entrepreneur 1 Member.
https://markethive.com/group/attractionmarketing
P.S) LIVE ‘CONNECTING & CLOSING MASTERMIND’ to Unlock The Secret ‘Top Earner Closing Blueprint’ and Become a Top Recruiter & Closer in ANY Company… even YOURS! D.S)
