If you’re currently spending a lot of money on ads, or a lot of time on social media, pay special attention to this email.

Yesterday, it was announced that Elon Musk, the CEO of Tesla, will buy Twitter for $44 billion dollars. 

On the surface Musk might say that this is about free speech.

But, if we look a little bit deeper… there’s an even better lesson hidden in this 10-figure transaction…

While all of Musk’s businesses from SpaceX to Tesla famously avoid marketing and PR. 

There is one place where Elon Musk consistently announces new products, responds to criticisms, and interacts with his legion of fans.

Twitter 🐦 

Remember when Elon announced “funding secured” to take Tesla private?

That happened on Twitter. 

Remember when he released his flame-thrower?

Twitter.

The list goes on and on.

He’s both gotten in trouble on twitter and made a ton of money on the bird app before deciding to buy it. 

But here’s the lesson for you,...

You need somewhere you can control your message and speak to your customers and fans DIRECTLY.

And, for most people that’s NOT going to be a social media platform… because even if you’re the World’s richest man, you can still have your account banned.

You can have your account deleted by mistake or on purpose by admins around the world pretty much 24 hours a day.

So what can you do if you DON’T have $44 Billion dollars laying around to buy your own Twitter?

You build your email list.

Now you might say , isn’t using an email marketing service like Mailchimp just like using a social media platform?”

No. 

Here’s why: Your mailing list is an asset.

You own it.

You can download it.

And if Mailchimp bans you for whatever reason you can just take it over to Hubspot, or Active Campaign and you’re back in business.

Plus, email marketing has the BEST ROI of any marketing channel. 

According to an exhaustive study by Hubspot email marketing produces a stunning $42 for every $1 spent. 

That’s a 4,200% Return on Investment. 

Way way better than you’re ever going to do on ads, or social media. 

So, not only do you get to control your audience, you make a whole lot more money when you mail your list than you do with ads, or go on podcasts, or spam people on Facebook. 

Learn from Elon and start focusing most of your marketing efforts on building your list.

Best Regards,

Goran B Edstrom - SWEDEN - Proud - MarketHive - Entrepreneur 1 Member.

https://blog.myleadsystempro.com/internet-marketing/copywriting