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Whether you are planning to create a website or you've recently launched one, promotion is essential to succeed. Good promotion strategy can require a substantial amount of money, as well as time. Doesn't sound encouraging, right? That's why we gathered a list of 50 free places to promote your business and boost your online visibility!
Contents
1. Review sites
2. Press release sites
3. Social media platforms
4. Content promotion sites
5. Visual content promotion
6. How to find platforms for posting using Serpstat
Review sites
Let's start with online directories and review sites, as they are the first step you should take on the road of launching an online business. Even if your business has been online for some time now, you should consider adding it to this list of great platforms: they will help you build brand awareness besides driving a decent amount of traffic to your website.
Make sure you don't skip:
1 Yellow Pages. Search a bit and find your local Yellow Pages site since it surely already ranks well in Google and you should take advantage of it!
2 Foursquare is a directory that certainly knows how to make the most of social media!
3 Yelp. You can certainly use it for many other niches as well, just make sure you respond to reviews and comments regularly.
4 Google My Business. Whether you own a local shop or you do your business online, ensure your profile on Google My Business is filled in correctly and readers can easily find all important information.
5 Angie's List provides reviews of local users. That's why Angie's List is considered to be very relevant, and this is something to keep in mind!
6 Software Advice is a perfect promotion channel for software related business.
7 TripAdvisor is the place to be if your business is in any way correlated with tourism. If you are a hotel, hostel, apartment or a restaurant owner, TripAdvisor is a must-have for you.
8 Bing Places for Business has a smaller market share than Google My Business but covers a decent amount of searches.
9 GetApp. If you've recently launched a business app, there is not a better place to promote it than the GetApp directory.
10 DMOZ is a well known and very respected directory with probably the largest number of listings. Get your business listed as well.
11 DexKnows is getting more and more popular among tourists since it is a good combo of all needed information: from addresses to directions.
12 SaaSGenius is designed to compare SaaS solutions, so you should focus on creating a strong profile on the page. The effort will pay off eventually!
13 Manta is a very easy-to-navigate site that is ideal for small local businesses. Find a proper category and list your firm!
14 Merchant Circle is a review-based platform that is very respected among readers, just make sure the reviews about your business are high ranked.
15 BBB is one of the oldest review directories and also one of the essential places to list your business.
Despite many controversies in the PR niche, press release is still a very good channel to promote the company news. If you want to make an impact with your press release, first, you should write a great content, and submit it to as many places as possible afterward. Check out where you can post it for free:
Free Press Release is a place where you should definitely try to submit your PR article.
PRLog is a great PR platform for submitting your posts, too.
24-7 PressRelease is also worth trying.
Open PR is not the best option, but you should try it as well.
Whether you like it or not, nowadays the online world is spinning around social media! Despite their popularity, many business owners don't use them still. Don't be one of them! Make sure you have active profiles and pages on these platforms:
Twitter, Facebook, Instagram, LinkedIn, Pinterest are the most popular social media platforms today, and you should be active there, no matter what your business niche is.
Youtube is currently the 2nd most popular site in the world, making it a growth engine can't ignore. Youtube is completely free but it's not always easy to get traction... so you need to know how to get more views and subscribers on your Youtube channel.
Snapchat is a great promotion source for creative posts and videos, don't skip it!
Reddit, Quora and StumbleUpon are platforms that can get you new users and brands awareness at the same time, since they are discussion-based. They have high spam filters so don't even try to go black hat.
Tumblr is a bit forgotten platform designed mainly for bloggers, but if you know what's trending and present it well, it will help your business no matter what niche you're working in.
If your company has promotional videos or presentations, Vimeo, Dailymotion and SlideShare are platforms to be! Registering is completely free and their community is large and active.
If you have a blog (if not implement it ASAP!), Digg is one of the most popular networks to promote it. Having doubts? 21 million users will prove you are wrong!
AngelList was a place to connect startups with investors, but ended up being a strong and popular directory for entrepreneurs in general.
We heart it, similar to Instagram and Pinterest, is a place to be if your business or marketing strategy focuses on great visual content.
Everyone knows that content is the king of marketing. Apart from using it to rank well in Google search results through good blog posts and articles, you can promote your business very well. To do it well, your content should be meaningful.
The second obstacle to overcome when it comes to content marketing is to spread the word about it. That's when this list will come in handy: Medium, EzineArticles, AllTop, LinkedIn Pulse, Scoop.it, Flipboard, Hub Pages.
Visual content promotion
Flickr was mostly used by amateur photographers in the beginning, but now it is a very useful community for business promotion as well.
Infographics Archive is basically an archive of various Infographics, so you should submit yours as well.
Submit Infographics is another "name explaining" website which allows you to submit your work easily.
Visually is a directory suitable for both brand awareness and promotion.
Infographix Directory is a self-submission platform for Infographics, but we just want to highlight the importance of writing a good description to go with it.
Infographics Showcase doesn't have that many monthly visitors, but it is still a good and relevant place to show your work.
Of course, all these sources can drive a huge amount of traffic to your site and increase brand awareness. But how can you figure out on what pages of these sites should you place your link to achieve maximum results? Serpstat can help you!
Go to Domain Analysis → SEO Research → Top Pages:
Export the report and voila — now you have the list of the pages that have the maximum traffic. You can write articles, leave comments or reviews there, etc.
You can also use Serpstat to find the platform on which your competitors are placed. The Serpstat Backlink Analysis module will help you do this in seconds. To find domains that link to your competitor, enter the address of the domain in the search box and click Search.
Go to the section Backlink Analysis and the report Referring Domains:
We see a list of sites that have linked to your competitor, sorted by the number of referring pages. In addition to the report, you will find indicators of domain trust: Serpstat Page and Trust Rank.
Upload and analyze the report. In the list of domains you can find high-quality reference donors for your own promotion.
How to use the console to find the pages that bring traffic? Almost all sites get the most traffic from search. Therefore, thanks to search analytics, you can find top URLs of the site.
1 You can use the domain_keywords method: set the position to 20 and enter the donor domains in queries. After that click SQL → Snippets → Group By URL. If the domain is cross-thematic (like Quora), then you need to set a filter by keywords before clicking the Get Data button, for example, add seo, backlinks, rank tracker keys. Using this method, you can see page traffic (traff) and estimate its cost (traff_cost)
2 Grab URLs method: Finds ideas for new URLs using the URLs of competitors. This feature displays keywords for new URLs and the expected traffic (traff_loss). Clusterizes competitors URLs.
Let me remind you that now you can perform Backlink Analysis with the help of Serpstat API: you can parse referring pages, anchors, and landing pages not only in the Serpstat interface but also through the API and receive reports in JSON format. The backlink documentation is based on Postman — a program for running APIs. Check our Quick And Easy Backlink Analysis With Serpstat API!
Let me remind you that now you can perform Backlink Analysis with the help of Serpstat API: you can parse referring pages, anchors, and landing pages not only in the Serpstat interface but also through the API and receive reports in JSON format. The backlink documentation is based on Postman — a program for running APIs. Check our Quick And Easy Backlink Analysis With Serpstat API!
Let me remind you that now you can perform Backlink Analysis with the help of Serpstat API: you can parse referring pages, anchors, and landing pages not only in the Serpstat interface but also through the API and receive reports in JSON format. The backlink documentation is based on Postman — a program for running APIs. Check our Quick And Easy Backlink Analysis With Serpstat API!
We hope that this list was useful for you. Put effort, use the tips we listed and place your business at as many sources as possible and you will witness awesome results!
