WTTC is the world’s first global safety stamp to recognise 'Safe Travels' protocols around the world
Cancun becomes the first destination in the Americas to receive the WTTC SAFE travels Seal, along with other destinations in Europe such as: Barcelona, Portugal and Seville, and Saudi Arabia.

The objective of the WTTC Safety seal, which has the full backing of the World Tourism Organization (UNWTO), is to promote the safe revival of tourist activity and restore the confidence of travelers. This will check the hygiene and sanitization measures in establishments and companies such as hotels, restaurants, airlines, airports and cruiseships among other activities related to tourism.
Carlos Joaquín González, Governor of the State of Quintana Roo, pointed out that the Mexican Caribbean and Cancun will fully implement the measures that the WTTC have asked for. The prevention of COVID-19 and the safety of our visitors is of utmost importance, as is the revival of the Economy which is heavily reliant on Tourism. Everyone in the State is ready to promote and develop again the tourist activities in Quintana Roo, Mexico.
Carlos expressed his satisfaction that Cancun and the Riviera Maya are one of the first destinations to receive this seal from the World Travel and Tourism Council, as he highlighted the joint work that the Quintana Roo authorities and tourism companies have done to guarantee the trust and safety of tourists.
It should be noted that the safe travel protocols recently announced by the WTTC, were developed following the guidelines of the World Health Organization (WHO) and the Centre for Disease Control and Prevention (CDC), and in close collaboration with the International Air Transport Association (IATA), the Airport Council International (ACI) and the Cruise Lines International Association (CLIA) to guarantee alignment throughout the sector.
Gloria Guevara, WTTC President & CEO, said: “We have learned from past crises that global standard protocols and consistency provides confidence for the traveller. Our new global safety stamp is designed to help rebuild consumer confidence worldwide.
“We are excited that Cancun and the Mexican Caribbean who are one of the biggest destinations in the world, is amongst the first destinations to back the stamp and implement global standard protocols to recover faster.
“Now travellers will be able to recognise the businesses and destinations worldwide which have adopted the new set of global protocols that will encourage the return of ‘Safe Travels’ around the world. It will, in turn, help the Travel & Tourism sector to reopen for business and move in a coordinated approach.
“For the first time ever, the global private sector has rallied around Safe Travels protocols which will create consistency across the sector. Implementation by governments around the world will restore much-needed confidence in order to restart the Travel & Tourism industry.” We are united in the common goal of tourism’s come-back to generate benefits going far beyond our sector. Trust and tourism will catalyse consumer demand, investments and jobs, thus generating opportunities for all.”

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