Inbound Marketing

Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Inbound marketing methodologies are used to reach potential customers at various levels of brand awareness. These tactics require a commitment in order to steer marketing efforts into increased opportunities, as it provides the prospect to both learn about potential customers and have potential customers learn about the business. (1)

David Meerman Scott (2) recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing, where they "buy, beg, or bug their way in" (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively).

Markethive is the home of inbound marketing with multiple tools to help you promote your business. it's free so click here, sign up and walk around the system. Contact me if you have any questions.

(1)http://en.wikipedia.org/wiki/Inbound_marketing

(2) David Meerman Scott is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.

Ray R Barmore
Health and Wellness Coach
The Herbal Guy
San Diego California
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Skype: barmore4
raybarmore@gmail.com

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