Lord Sugar (no kidding) is the star of the BBC One’s version of The Apprentice. Sugar Shane Mosley is a three-weight world boxing champ. And WBA guard Ta'Shauna Sugar Rodgers is an up-and-coming star. They’re all upfront about their ability to turn from sweet to ferocious when they’re looking to beat their competition.

But that’s not the style of hidden sugars packed into fruit juices, juice drinks and smoothies marketed to kids. According to a new study out of the U.K., nearly half of such beverages studied contained the maximum daily sugar intake for any child. This puts kids at risk for obesity, diabetes, tooth decay and the health hazards they trigger. And on this side of the pond?

They’re just as loaded: a 12-ounce Kids Strawberry Blitz from a national smoothie chain delivers 32 grams of sugar! An 8 ounce tropical juice drink found in grocery stores hits 24 grams! And fruity drinks aren’t the only ones to beware: Sweetened ice teas and coffees appeal to teens. On average American adolescents consume almost 35 teaspoons of added sugars daily! Keep feeding ‘em that, and they’ll die earlier than their great-grandparents did.