Founder Jay Dhaliwal only greenlights products he knows the market wants. A career running sales operations for powerhouse corporations within the software space taught him how to identify these golden opportunities. Jay quickly leveraged his drive and expertise in IT research to make tech-adjacent investments and launch ventures that would go on to amass him a net worth near $100 million—all before the age of 30.

Cracking the Code

This echelon of money was certainly a game-changer for Jay, but there was one significant problem his wealth couldn’t fix. His mother, diagnosed with multiple sclerosis decades prior, was experiencing ongoing and debilitating symptoms that even the best care that he could attain across the globe couldn’t resolve.

“I started asking the doctors engineering questions,” Jay shared. “I’m an engineer, and my thinking was that if the signal her brain is sending wasn’t getting to her body, maybe I could build a connector as a bridge.”

Jay dug into studying neurological coding and neural networks, research that felt like second nature after working in encryption coding for so many years. He analyzed brainwaves from a database in Switzerland; spent three years developing machine learning algorithms and tools that could analyze EEG data (brain activity); and wrote five million lines of code, all in search of understanding the neural “programs” that regulate health and wellness. What he found were data sets that speak to the body’s entire physiological function.

Over time it became clear that I could understand the underlying neural programs of the mind and then develop systems of skin stimulation to help correct those programs that went offline,” he said. “Once we accept that our mind regulates every physiological function, like an app on our phone, we also understand that if the app gets corrupted or stuck, we have to reset it.”

Jay spent the next 15 years and $25 million of his own personal wealth developing a product that could help his mother with her strength, balance and stability, resulting in an intricately embossed and textured 3M adhesive patch—the first Liberty Super Patch—that uses vibrotactile technology to speak to the body much like Braille allows those with vision impairment to read books with their fingers.

When it came time to bring that product to market, direct selling was an obvious—and effective—choice. “We had the option to go the traditional routes of brick and mortar or ecommerce. But in a retail or ecommerce setting, the amount of education involved would lead to a very steep learning curve and low adoption rate,” he said. “So, this product was seemingly perfect for direct selling. There’s a demonstration, an explanation and an experience of the product. That’s how we ended up with network marketing.”

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