B - Beliefs, the fundamental thoughts that form the basis of all we do. These are almost completely subconscious. As Johns writes, “Our beliefs are our framework for how we think and act. But our beliefs aren’t reality; they’re our opinions of what we believe to be true. These opinions closely determine our actions.”

E - Excuses, the things we verbalize that stem from our beliefs, such as, “I don’t have enough time.” John writes, “Excuses create a cycle that return you back to your beliefs, no matter how flawed or inaccurate they are, and you rely on your built-in excuses (based on your beliefs) to keep you rooted in the same bad habits.”https://bobby.myasealive.com

A - Actions, the decisions we make based on our beliefs and excuses. With enough time, excuses lead to bad decisions, and these bad decisions are your actions (and yes, inaction is the same as action).

R - Results, the natural outcome of your beliefs, excuses, and actions. The just deserts.

If you want to change your results, you have to change your beliefs, which changes our excuses, and results in higher quality actions.

I would call this mindshift. And if you want to be rich, you have to have a money mindshift, one that gives you the mindset of the rich.

Behind every great movement in history, and every great achievement on an individual level, is a great mindshift, a complete change in mindset, that it changes the course of history—public or personal—forever.