Know, Like and Trust

Today we Re-Examine the ways to actually build your email list. THAT IS JOB 1, PERIOD! How do we build an email list?  It starts with a lead magnet (something you are going to give people for free, in exchange for their email address.)

Then comes the question, exactly WHAT is a LEAD MAGNET.  Think About How A Magnet DRAWS something of opposite polarity to it's self.  That is the picture of the Seller  (you)  and the Buyer  (Them) two People of opposite polarity.  

This Lead Magnet can DRAW the BUYER to the SELLER, Making them attracted to each other.  This Lead Magnet can be be a lot of different things. People use everything from a free Webinar to a VERY simple cheat sheet to build an email list. If you want yours to be EFFECTIVE and build you a big list,

that purchases stuff from you, there are 5 simple rules to follow:

1) - Promise of Brevity - It must be consumed quickly and easily by the prospect for it to create impact and help you build audience (don’t make it extremely long and drawn out. You are better off with a checklist, cheat-sheet, or short special report.

2) - Promise of Specific Solution - It must offer a specific resolution to a specific problem. Example:“How to Earn Your First $1,000 with Affiliate Marketing in 30 Days.”  Notice how I am giving a specific dollar amount, a specific method, and a specific time frame?  Very specific.

3 - What They Want - When you are putting together your lead magnet you, should be focused on putting together something you know that your target market wants.  In the internet marketing space, for example, I know my market is interested in traffic, list building, and conversions.  Make sure you know and understand your target market.

4 - Immediate Gratification - This lead magnet is making a first impression.  You don’t want to string them along here.  You want your lead magnet to provide immediate gratification with a solution to their problem.

5 - The Shift -  The best lead magnets do not just solve a problem for your prospects.  They also build rapport and start the process of getting them to Know, Like, and Trust  you.  That is the relationship shift from stranger to someone who can help them.  You want your lead magnet to do that.

So how could we accomplish all 5 of those things with a simple cheat-sheet? We will Refine Our Process Next Time.