Core Concepts are what separate successful network marketing leaders from the people who drop by the wayside and never reach long-term success in the business.
Attend Everything. Functions are the glue that holds your business together. Attending them helps you grow your business, gives you crucial training and keeps you focused. There will be other events, such as conventions and leadership conferences which are held annually. These are major, often life-changing events and you’ll want to schedule your vacation time around them — so you never miss one.
Spend Daily Self-Development Time. If I’ve discovered one truth, it is this: your business will grow only as fast as you do. Initially, you need recruiting and training skills. Later, you need time management and organizational skills. Ultimately, however, you will need leadership, communication and empowerment abilities. To develop others, you must first develop yourself.
It’s important that you spend daily self-development time. For most people, this is best done in the morning, before you start your day. You might meditate, exercise, listen to inspirational tapes, read — anything that helps you grow your mind, body and soul. Set aside this time and stick to it.
Be Teachable. If you want to build your business in the fastest manner possible you must be teachable and willing to be coached. You will find network marketing is quite different from traditional businesses. Things that work great in sales, simply do not work well in network marketing. Your sponsorship line has learned the methods, strategies and techniques that work best in your business. They will work with you and teach you everything they know without charging you a penny. Your up-line is the repository of all the experience of many generations of Affiliates, all the way to the company. Learn from them.
If you want to see significant growth from your network marketing efforts, you must constantly improve your knowledge. Read success books, research the Internet for social media strategies along with network marketing tips. Plus, any other topics to position yourself to be successful.
Become Accountable. For years now, chain letters and money games have been masquerading as legitimate network marketing programs. This means those of us in true programs must be beyond reproach. We must set a standard of integrity much higher than the corporate world.
Network marketing is a business of relationships. and relationships operate on trust. To earn and maintain that trust you must be accountable. We can never tell a lie to our distributors or customers and be accountable. Accountability also means that when we write checks, they’re good; when we promise to work with someone, we follow through; and when we commit to attend an event, we’re there on time.
It means never approaching someone else’s prospect or attempting to steal distributors from another line. You will create the culture of your organization
Edify the Organization. Savvy Affiliates learn that they must edify their sponsorship line. When you point out the success and accomplishments of your sponsors — it makes those sponsors more effective when they come to work with both your prospects and Affiliates. Many times you will find it difficult to be a prophet in your hometown. Sometimes your friends and relatives aren’t yet ready to accept that a powerful, positive concept can come from you. By edifying your sponsorship line — then bringing your prospects to them, you’ll have support to hold you over until you develop some initial success and credibility. Likewise, your sponsorship line can help you when you’re working with your new distributors.
Follow the System. Leaders understand that “lone rangers” can be successful initially, but will not enjoy long term success. For residual income and walk-way security, you must follow a step-by-step duplicatable system.

This means that everyone in your organization uses the same pre-approach, the same company materials, employ the same training procedures and follows a standardized presentation. This way, the method you use to bring in new people is the same method they bring in their new people. You are completely duplicatable. Regardless of someone’s previous job experience, their education level or confidence level they can do the business exactly the same way you did.
Your sponsorship line has learned what works and what doesn’t. They have created the system based upon that experience. Follow the system and you have the resources of the entire sponsorship line working for you. If you change the system you lose the benefits of having all those resources at your disposal. Also, when you change the system you send a message to your people that it’s OK to change the system.
Your first level people change the system a little, so their first level people change the system a little, and so it goes down to the group. By the third level, there is no system, so you have no security, no potential for walk-away, residual income. Always follow the system!
Make Regular Presentations. Like every business, network marketing requires consistently taking massive action. One of the most important of these actions is making regular presentations. Realistically, you need to be making 1 or 2 presentations a week when you’re starting out. As your business grows, you will want to increase this number to up to 3 or 5 presentations a week. Of course, not all these presentations will be new prospects that you want to sponsor personally. Many of the presentations you will be conducting will be for your people as you train them and build depth.
You must consistently make presentations if you want to grow your business. Don’t be misled into thinking you’re growing your business with “busy work” (reading manuals, going to seminars, filling out forms, etc.). These things are important, but they are support functions to the real business, which is making presentations to prospects.
These Core Concepts are what separate network marketing leaders from the people who drop by the wayside and never reach long-term success in the business. Practicing these concepts isn’t easy, but you must practice them regularly if you’re truly interested in building a network where others can achieve the same success as you. You will discover that the people who invest time in developing these Code Concepts reach dramatically higher levels of success than those who don’t.
Onward and Upwards,
