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Fortnite developer Epic Games and The Lego Group have entered a long-term partnership to create a family-friendly metaverse. Both the corporations will be teaming up to build an immersive, creative, and engaging digital experience for kids of all ages.
The official announcement by both the firms stated that the family-friendly digital experience will provide kids with access to tools.
"Tools that will empower them (kids) to become confident creators and deliver amazing play opportunities in a positive and safe environment."
The popular LEGO Group has been manufacturing products for kids for a long time through indefinite creative possibilities. The Lego Group has been the definition of providing safe digital play experiences for people of all ages.
As per a statement by Niels B Christiansen, CEO of The Lego Group,
"We believe there is huge potential to develop life-long skills such as creativity, collaboration, and communication through digital experiences. Just as we've protected children's rights to safe physical play, we are committed to doing the same for digital play."
CEO & Founder of Epic Games, Tim Sweeney added,
"The LEGO Group has captivated the imagination of children and adults through creative play. We are excited to come together to build a metaverse that's fun, entertaining, and made for kids and families."
Being at the forefront of popular culture, Epic Games is well versed in building creative tools and immersive worlds. Users of Epic Games can experience and connect with others over gaming, music, and creative collaboration.
Both the corporations have added their bit to help evolve the Metaverse, by reshaping how people meet, interact, learn, work, and play in a virtual world. The upcoming Metaverse is designed while keeping in mind the well-being of kids. Epic Games has decided with The Lego Group to focus on three objectives while constructing the metaverse.
The first principle ensures that the safety and well-being of the children are a priority and their rights must be protected. Secondly, a child's privacy must be safeguarded first. Lastly, tools provided to children and adults alike must help them empower and control their digital experience.
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