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Hyundai becomes the first automobile company to enter the NFT market in collaboration with the ‘Meta Kongz’ NFT project to create a limited collection of 30 NFTs.
The Hyundai NFT community will provide its users with the Hyundai brand experience in the metaverse by sharing NFTs depicting its mobility solutions. The company also released a short film introducing the Hyundai NFT universe concept ‘Metamobility universe,’ which reflects the ‘Metamobility’ concept.
In January, Hyundai shared its “Metamobility” concept, a vision to be a medium between the real world and the Metaverse so changes users make in the Metaverse are reflected in reality, which “allows people to overcome the physical limitations of movement in time and space.”
As part of the efforts, the automobile company will issue 30 limited editions of ‘Hyundai x Meta Kongz’ NFTs this week. The NFT projects will be continued throughout the year to keep expanding the Hyundai NFT universe. Profits from the sale of Hyundai NFTs will be used for the project’s management and community members.
“The Hyundai NFT Universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’,” said Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division.
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