“I tell people FOCUS means Follow One Course Until Success” John Lee Dumas (The Entrepreneur on Fire Podcast)

But staying focused…

That’s hard, isn’t it…

I know it isn’t for me. I tried a lot of things over the years. Caffeine and exercise work for me but when I found Focus@Will I found a new way to get more done.

Focus@will uses the brain-shaping features of sound to keep your mind from avoiding two undesirable states: distraction and habituation.

You already know about distraction – it’s what happens when you have a video on in the background, or your child is crying, or you turn on the radio while you’re working.

Part of your brain is focused on the distractor, and you can’t concentrate on your work.

But what about habituation?

Habituation is the other extreme – your mind gets bored with your surroundings (environmental habituation) as well as whatever you’re working on (goal habituation)...

Because your mind seeks novelty, habituation leads to checking your social media, opening your email, or calling a friend rather than making continuous progress on the funnel you’re building out or the blog post you’re writing.

Keeping your mind from being distracted away from your work while simultaneously keeping you from habituating to your work is the key to focus@will’s audio technology.

Without sharing our “secret sauce,” we can tell you that we do this by making sure that each piece of music is related to the previous piece in a way that keeps you from being distracted by the changes, but that each piece of music is different enough from the previous piece so that you don’t habituate to the music or your goal.

In this way, your mind is balanced between the two poles of distraction and habituation, keeping you focused on your work.

So...How do we know it works?

• First, the results of an EEG (electroencephalographic) or “brainwave” study show that focus@will audio tracks tune people’s brains to frequencies associated with sustained, task-focused attention and thought (read the study results).
• Second, we see a greater than 200-400% increase in focus time with focus@will, based on a survey of 22,000 of our most active users.
• Third, we see dips in usage over the weekends, so we know our subscribers are using focus@will primarily during work hours, a key measure of whether the system works.
• Fourth, we ask our users to rate their productivity during each session, and we’ve found that the average productivity in a one-hour focus@will session is 75% – this is far above the productivity most people report in an hour without focus@will.

I can tell you from personal use for over a year now that Focus@Will works for me. With my earphones in and listening I get more done. I’m using F@W right now

BUT…

I understand if you’re skeptical. I’ve invested in lot’s of programs that disappointed me so I”m going to make using F@W a real “no brainer”. Just try it for 2 weeks risk free. USE it and see what you think. After that the subscription is $9.95 a month about 33 cents a day and of course if you become a member F@W does pay me

Bill Bateman

PS - there is a discount if you become a member and pay yearly