In the New Republic in 2018, Sarah Jones wrote a great article about the growing number of Grandparents caring for their Grandchildren in modern America. You can read it here - https://newrepublic.com/article/146519/grandparenting-generation

Here's an excerpt that "cuts to the chase"

In 2014, the Census Bureau reported that 6 percent of American households contained a co-resident grandparent and grandchild; in 1970, that figure was 3 percent. Sixty percent of those households were headed by grandparents, which translated to 2.7 million grandparents caring for grandchildren; a 7 percent rise from 2009, PBS NewsHour reported in 2016. This doesn’t necessarily mean that these households always lack a parental presence—the bureau also reported that most children living with a grandparent had a single mother present in the household. But in these homes, grandparents take on significant caretaking responsibilities.

So, why should you care?

Because this is a pretty significant number of people with a pretty significant challenge...

How, at the later stages of your life, do you financially provide for your grandchildren's "next step" in life and your own retirement simultaneously?

This is a demographic with a lot of life experience, often a lot of business experience but more than anything a LOT of motivation.

Do you have a business opportunity that a 60 or 70-year-old could do from their laptop on their kitchen table to make that extra $300 to $3,000 a month that would change their whole life?

I know I personally can facilitate several different opportunities (like MarketHive, SendOutCards, LegalShield and my own insurance business) and...

going forward I'm going to pay more attention to this group who truly are doing "God's work" raising the next generation when they already raised those kids' parents.

Maybe you should too?

Bill Bateman (spelled like Batman with an "E" in the middle I tell folks on the phone all the time)