Americans now drink more bottled water than soda. Bottled-water consumption in the U.S. has now reached an astounding 39.3 gallons per capita according to last year’s data. The idea that people would purchase more bottled water than soda was simply unthinkable even 10 years prior, especially given that the packaged version is readily available for free from the tap. Nonetheless, bottled water sales have been steadily growing ever since Perrier entered the market in the ’70s. In recent years, bottled water sales have also been bolstered thanks to the increased knowledge of sugary soda drinking dangers. It’s great to see that water has eclipsed less healthy beverages and we’re excited to see how this trend will develop in the coming years.