Before ASEA, very few companies were talking about redox and only a few even knew what it was. In the years leading up to ASEA's founding, nutritional drinks were in their heyday and antioxidant was a major buzzword in health wellness. But one company pioneered something new, made a breakthrough in cellular health. For the very first time, redox signaling molecules which the body produces and uses to keep cells functioning were created in supplement form and made available through a direct sales company. ASEA is one of a kind patented technology became the basis of a new supplement, ASEA Redox. And associates quickly found that the world was ready to hear about health at the cellular level. Our breakthrough technology has since served as the foundation for other innovative 

Redox products. And for 10 years, those products have been without equal in the marketplace. We aren't just in a leading health category, we created the Redox health category. ASEA redefined health and wellness. It created a business that anyone can do it from anywhere. We embrace our incredible legacy and culture, our ASEA ethos that resonates around the world. But we will never rest on what we have achieved. We are committed to ongoing research. ASEA leads the way in redox-supported cellular health. We are redox. We are redox. We. We. We are redox.