CHOOSING the right company doesn't guarantee success, but it does increase your odds. So how do you choose the right company? Here are the key factors to consider:

Carefully research the company. How long have they been in business? If the company is less than 2 years old, the probability of failure is high. If it's more than 15 years old, you've probably missed most of its growth. Examine the management team to see if it has a solid mix of people who've been involved in managing successful traditional and network marketing companies.

Find a product or service you're passionate about. If not, find another company. Also ask yourself, is this a product or service that's in high demand and will be for many years to come? Is this a consumable product or service people must reorder every month? Is the product or service unique in some way? If it's a product, does the company manufacture it?

 Examine the compensation plan: Is the plan easy to understand and explain? Does it reward new associates who sponsor a couple of people, or do you have to sponsor hundreds to make a decent income?

 Determine the amount of help you'll get with marketing. Does the company offer full-color marketing pieces, DVD presentations and customizable associate websites? Will it train you to market your business?

Find out what type of and how much training is offered. Does the company offer a reasonably priced (under $50) associate training kit? Is there training available online? Are there conventions and conferences held in cities near you?

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