The changing consumer preferences have also contributed to the growth of online ordering and food delivery. Following the rise of a digital age, people are now customers to doing everything online, including ordering their food. The use of mobile apps to make online orders for food is slowly becoming a norm among restaurant customers. Given that customer retention is the single most important factor in the success of a food business, restaurants and other businesses are adapting to the changing consumer preference to stay in business.

Customers are intrigued by the idea of online food ordering via their phones and having it delivered to their doorsteps. One no longer needs to go get food from a restaurant, especially when it is raining, cold, or hot outside. The online food delivery market is comprised of a diner demographic that is pressed for time due to their fast-paced schedules. The major segments include the millennials and high-income households. In fact, more than 70% of online orders and at-home delivery services comprise of customers between the ages of 21 and 36 years of age.

The realization of the changing customer preferences has forced restaurant to respond and take the necessary actions to meet the changing demand. About 37% of restaurants in the world are more offering online ordering services, while 32% are now accepting mobile payments. The growth of delivery platforms has the option to deliver food easier and more convenient for both customers and restaurants. Using mobile apps, websites, and text messages, more customers are persuaded to try the order and delivery option.

In line with changing customer preferences, food businesses are changing their business models in multiple ways. Restaurants that lack in-house delivery capabilities are relying on third-party partners to bridge the gap. The third-party businesses are leveraging packaging technology to assure food quality and portability. This has also led to an increase in the off-premises dining experience and rise of virtual restaurants. As more of these restaurants emerge, customers are finding it extremely easy to order food using restaurant apps and get it delivered at their location.