
Many restaurants add delivery services in efforts to increase restaurant sales but can end up losing income by not properly adapting their menu for delivery. To ensure that your delivery service is successful, you can choose to modify your menu dishes for delivery, specifically add delivery-friendly meals to your menu, or create a completely separate take out menu. Use the following guidelines to build your delivery menu:
1. Get Your Timing Right
When it comes to food delivery, timing is everything. With most customers agreeing that speed of delivering is one of their top priorities for ordering out, a speedy delivery can mean a positive customer review for your business.
These are just a few timing elements that need to be factored in when creating a delivery menu:
Prep Time
Before you add an item to your take out menu, be sure that it does not require extensive prep time on top of drive times. A customer may be willing to wait 20 minutes for a meal to be prepared when dining in your location, but if there is a 30-minute drive time to their home on top of prep time, this can result in excessive delivery times and a negative review.
Temperatures and Textures
Some foods will continue to cook even after they are packaged. For example, a steak’s internal temperature may continue to rise while in transit, causing it to arrive at a different steak doneness level than the customer requested or with a different texture than desired. It is important to factor total cook time into your delivery time to know when an item should be headed out the door.
Delivery Radius
Food Delivery Fleet
Create a mapped-out radius around your restaurant that your drivers can reach in an appropriate delivery time after factoring in the prep time required for your take out menu items. This way, you can ensure that all of your delivery customers have a good experience with your delivery service. Use a professional service like #SnapDelivered
