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Experiential travel has evolved into achievement travel as cruise passengers are looking for immersive, cultural experiences beyond sightseeing. Bucket lists have become more goal-oriented and cruise lines are meeting these demands. Passengers can conquer Machu Picchu or complete culinary workshops hosted by Le Cordon Bleu chefs
Cruise lines have adopted wearable technology for cruise passengers including keychains, necklaces and bracelets in order to provide a highly personalized travel experience while on and off the ship.
Passengers are setting their sights on destinations that were previously out of reach, some only accessible now by cruise ship. They want to be among the first of their peers to experience destinations such as the Galapagos Islands and Antarctica.
Generation Z is set to become the largest consumer generation in the next two years, outpacing Millennials. Like the generation before, this age bracket prefers authentic experiences over material items and has an even greater wanderlust. The appeal of multiple destinations and unique experiences, such as music festivals at sea, is helping attract this new generation of cruisers.
With the number of female travelers growing, many tourism and travel companies are creating female-centered itineraries based on connecting women with other women. Female-centered cruises can create a female empowerment community at sea while allowing travelers to experience the world around them as well as visit famous feminist landmarks.
The cruise industry is projected to continue to grow throughout 2019 with an estimated 30 million travelers expected to cruise, up six percent from 28.2 million in 2018. Cruise travel continues to grow and contribute to the overall global economy, and more than eight out of 10 CLIA-certified travel agents are expecting to see a rise in cruise sales in the next 12 months.
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