We often get asked the question, do you lead with the product or the business? The answer is situational. You are not going to lead with the business if someone is struggling with a terminal illness - they are not interested in building a business. They are more concerned with becoming well. If you are truly looking after the best interest of your “prospect” you will let their needs guide you.

Most people find it easier having the wellness conversation - we know what ASEA does, it is backed by science and there are hundreds or even thousands of testimonials. We can also establish a definitive need.

But how about the business? This is an entrepreneurs dream! We have breakthrough technology, without competition and the only barrier to entry is a $40 USD enrolment fee. There are no other overheads. Just add a pinch of hard work and you have the perfect recipe.

Leading with the business is how you take your business to the next level. Adding product users is a longer, slower way to build a business - you can only grow one at a time. Adding business builders is how you grow by hundreds or thousands. Connecting with business builders means that you create genuine leverage.

So how do you lead with the business? You can connect by phone, text, email or social media. Regardless of what you say or how you say it, the initial message is designed to pique interest, so you can open the door to further conversation with yourself or even better - a three-way call with an “expert.” Most people, especially in the current climate, are open to additional income streams.  There are three things a prospect essentially wants to know:

1. What is it?
2. What does it mean to me?
3. What do I have to do next? 

If you're looking for ideas of how to start sharing, Cristina created a great tool to assist the team with ideas of how to connect with someone and what to say. The key is to make it your own and make it authentic.... and then be consistent!