I usually love the brilliant idea, but hate the books.  That’s because I’ve found them to be powerful ideas – which can usually be picked up by a two minute read of the dust jacket – and then 150 pages of redundancy and examples that makes a type A person crazy.  But that all changed with his new book…

It’s called “Tribes,” with a sub head, “we need you to lead us.”  And it is without a doubt his most brilliant work yet.  And fascinating content that pulls you through, page after page.

Everyone that wants to make money in business, lead a non-profit organization, perform fund raising, create a group or just know some of the most important elements of influencing others needs to devour this book.

It’s about how movements are created and the dynamics of what causes people to bond, buy into a mission and act.  Even more interesting is the fact that you’ll find a lot of the examples he gives are the opposite of what you would expect.

Most people think you need to have charisma to be a leader.  In actually, leading people creates charisma.  And everyone can do this, if they are willing to take the jump of faith.

Unfortunately most people believe they need more training, more education, or more experience to have the “right” to lead.  They believe that it’s risky. If Morpheus were to offer them the red pill or the blue pill, they would always choose the safety of the Matrix.  But in the new reality, the safe choice is where the real risk is.   And those willing to take what the herd would perceive as risks, are the ones that reap the reward of a life worth living.