“So how do you Lead, with the product or the business? Or are you confused, unsure which to talk about first? 

So what’s the answer?  It depends on what you want to achieve.

If you just want to make some extra money selling products then lead with the product

If it is your goal to build a network or business  than the McDonald Brothers story can help.

The McDonald’s brothers had the product focus, all they understood was retail.

They met a man by the name of Ray Kroc who sold milk shake machines and he saw something that the McDonald brothers didn’t see, a business model! What we would call later a franchise opportunity!The McDonald brothers didn’t buy into that vision, they only saw retail!

Well you know the rest of the story, Ray not the McDonald brothers made McDonalds what it is today. Rays net worth at death was 700 Million! 

Today you can get involved with McDonalds 3 ways.
 Be a customer 
 Buy a Franchise 
 Sell Both 

Which would make you money? The 2nd or 3rd way right? Let me ask you a question; if you went to look at McDonald’s would they separate their business from their products?

Would they say “what you see here is our franchise business, our products are in another place “ Nope, they would never separate their products from their business model.Also.. what would make You more money, selling a burger  or selling a franchise? 

This lesson teaches a lot about your Network Marketing business.

 Sell the franchise  not the burger 

You can make some weekend money selling products but if you build a network you can earn a fortune! View everyone you sponsor as that franchise and teach them to view their people the same way.

Have a “franchise commitment!” The problem with Network Marketing is a low buy in that makes it easy to quit. But if you paid One Million dollars  for that franchise, you are going to make it work, because to fail would ruin you and your family financially.
So develop that “I got to make this work” attitude and watch your business grow 

If you wondering “who is buying the products if everyone is selling the franchise?”
Let me ask you, who buys a franchise that never eats their own food? 
Everyone who is working the business is a customer!

 But if they don’t join you in the business than what? Invite them to become a customer!

Surely they have fitness or health priorities that are not met yet, so find a product that fits there needs! Later get back with them and see if there ready to join you in the business. 

 Remember, if you lead with the product it could take months before they join (or if they do) you in the business. Don’t put your products on trial with them saying “well let me try it and see how it works “ show them your product and business testimonies.

 Remember this: the one thing they desperately want to have is not in your product line... what is it?  A solution to their problems in life! Most problems are financially related, so your products won’t fix that, but your business model will!