What Are Phytonutrients?

Phytonutrients are natural, plant-derived compounds that support life and offer protection – innately in plants but for plant-eating humans as well. For example, a 2014 meta-analysis found that the more vegetables eaten, the lower the risk of all-cause mortality¹.

For plants, phytonutrients are important for healthy growth:

• Protection from UV radiation
• Help deterring pests
• Providing vibrant colors to attract pollinators
• Playing roles in tissue healing following injury

In the human body, phytonutrients can also influence health profiles and have been shown to:

• Act as direct antioxidants to reduce oxidative stress
• Stimulate production of internal antioxidant systems
• Support metabolic systems and regulate inflammatory responses
• Regulate cell proliferation and processes
• Regulate specific gene transcription and influence expression of genetic potential (epigenetics)

“Phyte” For Health

Why care about phytonutrients? The human body needs phytonutrients in a different way than it needs nutrients like protein, vitamins, and minerals. Phytonutrients are uniquely able to satisfy free radicals circulating in the body looking for electrons. By providing electrons, phytonutrients prevent free radicals from taking electrons from proteins or other nutrients, a “theft” that leads to oxidative stress.

Free radicals are unstable molecules formed during both natural body processes and from exposure to toxins. Some studies have found that many phytonutrients increase activity of Nrf2 (nuclear factor (erythroid-derived 2)-like 2), ultimately increasing antioxidant and detoxification activity².

The colors of food have long been associated with improving health conditions. Green foods help improve diabetes, immunity, protects against cancer, and enhances gene expression. Red foods align with the cardiovascular system by protecting the heart and blood vessels. Red is also responsible for building muscle mass and skin protection. White foods, even though not as colorful, still yield a tremendous amount of immune system support, decreases allergies, reduces inflammation, helps maintain weight and lowers cholesterol. Purple improves memory, protects again cancer, improves the gut and keeps a healthy heart. Yellow or orange foods additionally protect the gut, protects our eyes and skin, fights cancer, and improves immunity.