When looking at emergency preparedness, the best time to prepare for an emergency is before the emergency. The same applies for car insurance, it doesn't do any good to purchase it AFTER the accident. And the same goes for the immune system, building it BEFORE getting an illness is much more effective at fighting it off.*

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Right now, we're worrying about summer plans, swimming, BBQs, and family gatherings. All the things we love to do in the summer. Cold and flu season is far from our thoughts, but guess when the best time to prepare for cold and flu season is? July – September! Right before school starts back up and cold and flu season begins.

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Why do we prepare for cold and flu season? Because being sick is miserable! What is the goal for preparing for cold and flu season? Less sick. Less often. And less severe. “70% of the immune system is located in the gut, where diverse bacteria are best.

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