One major reason why self ordering is shaping the future of the restaurant industry is the elimination of long queues, allowing customers to place their orders faster. Customers now have the convenience of ordering at their own pace without having to wait for the cashier to take their orders.

Research shows that most people prefer visiting an outlet if they are offered the convenience of ordering via self-ordering kiosks. Furthermore, just 5 people lining up are sufficient to drive away 57% of the prospective customers to a competitor outlet. This makes it all the more evident that long queues are bad for business. However, it is now a thing of the past with the arrival of self-ordering kiosks.

Post COVID-19, the attention has now shifted to digital self-ordering systems like QR code ordering. To minimize touch-points for customers and reduce the need for frequent sanitation of self-ordering kiosk screens, restaurants have introduced next-gen kiosks that can be accessed via customers’ mobile phones. Customers can simply scan the QR code and access the restaurant menu on their phones, thereby facilitating easy ordering. The entire ordering and payment procedure is now automated, freeing the cashiers and waiters to focus on customer service.

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