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Third-party delivery continues to grow as its usage increases across the restaurant and grocery industries.
Restaurant chains are increasingly partnering with multiple third party fleets in order to expand their delivery footprint across all their stores and at all times of day.
While this tactic expands the chains’s geographic reach and pool of potential customers, it also means that a significant chunk of their delivery operations are not under their control anymore. Some food companies are mitigating this by using owned online sites for ordering, but then using delivery as a service (DaaS) providers to perform the actual delivery.
Food delivery management software provides them with much-needed visibility and control over their delivery operations and KPIs, even for data that originated with third parties.
In the U.S. grocery market, Instacart still has a fairly strong hold on delivery services, although competing providers are slowly encroaching on Instacart’s, well, cart.
With grocers increasingly aware of the risks of single-provider deliveries, expect to see more grocers move to using multiple DaaS fleets, and managing their delivery operations in-house with the use of food delivery management software.
