With so many books on the market about unlocking untapped brainpower, it’s not surprising that so many people still believe that we only use 10 percent of the brain. The truth is, we use all of it. Even when you think your brain is inactive, such as when you sleep, it’s busily at work, performing functions such as sorting through the details of what happened during the day and committing to memory the important ones.

The 10 percent myth began in the early 1900’s, believed to be the brainchild of a man named William James. James was an influential psychologist during his time, famous for stating that people are capable of using untapped mental potential. The myth held and helped fuel the self-help market, which continues to this day.

Neuroscientists have been working to debunk the myth for years, since we now know that the brain is actively at work at all times. You might want to save your money the next time you receive an offer to unleash more brainpower; it's already firing on all four cylinders.

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