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Restaurant app statistics from the last few years show that consumers have a growing interest in using apps to do everything from ordering food to placing reservations. Restaurants that ignore this trend put themselves at a disadvantage while giving their competitors more chances to attract new customers.
Adopting mobile apps also helps restaurants save time and money.
You don’t have to take our word for it. Check out the following statistics to learn more about the benefits of mobile apps for restaurants.
According to the Pew Research Center, 77% of Americans own at least one smartphone. That’s a huge jump from 2012, when only 35% of Americans owned internet-ready mobile devices.
Now that nearly all Americans own smartphones, you can use mobile apps for restaurants to get their business.
You may think that you don’t need a mobile food ordering app because consumers already have access to so many third-party applications.
It’s true that restaurant apps like GrubHub, UberEats, and DoorDash do a lot of business. When you take a closer look at consumer behaviors and preferences, though, you see why restaurants need mobile apps.
One restaurant delivery survey from 2017 shows that most people use restaurant apps or websites to order food. Here’s the breakdown:
If that doesn’t convince you, consider this U.K. study that shows 70% of consumers prefer restaurant white label mobile apps over third-party apps. Most of the people surveyed say that they want more money to go to restaurants. Only 15% of people said that they didn’t care how much money restaurants got from digital ordering in restaurants.
Read more: How to Make a Food Ordering Website
One of the most encouraging mobile app restaurant ordering statistics shows that 63% of consumers find delivery more convenient than dining out. Additionally, 34% believe that delivery takes less time than picking up food on their own.
When you compare online ordering statistics to restaurant app statistics, you see why restaurants and mobile apps need each other.
Even when your website has a responsive design, some people will find it hard to use with a mobile device. A restaurant app for Android or iOS, however, automatically take advantage of the mobile devices best features.
When it comes to ease of use, a mobile app for restaurant ordering will beat online ordering nearly every single time.
Not as many restaurants have apps as you might think. Many of them still rely on third-party apps even though those applications tend to charge hefty fees. When it comes to small restaurants, you almost always see them using third-party apps that cut into their bottom line.
It’s too bad that so many restaurants follow this trend. Consumers don’t want to pay another company for the food and services they get from restaurants.
Also, it doesn’t cost that much to create a unique app for your restaurant.
As tech-savvy Millennials start having kids, they don’t have as much time to eat in restaurants. That’s one reason that food delivery is expected to grow 12% per year over the next 5 years. Even without kids, 57% of Millennials say that they prefer food delivery so they can watch TV at home without getting interrupted.
Simply having apps for small restaurants and chains, however, won’t guarantee that more people choose your business. Restaurant mobile app features need to make ordering as easy as possible.
Your customers will want to see options like:
Are You Ready For The Future of Delivery Apps: SNAP DELIVERED
