Your skin cream might be making outlandish claims. It’s common to see claims on the packaging of skin creams. Some say they’ll to reverse aging, while others say they’ll make your wrinkles disappear. But the FDA is warning consumers to be careful of such claims. “The FDA is taking on the beauty industry and some of the over-the-top claims being made for some of the products. Five warnings have gone out since November. The latest warning letter went out to Strivectin, whose wrinkle creams are sold at retailers that range from Costco to Nordstrom. The FDA objects to the following claims: ‘Clinically proven to change the anatomy of a wrinkle’; ‘This superb age-fighting serum is super charged with …potent elastin stimulating peptides’; and ‘Potent elastin-stimulating peptides help enhance skin structure.’” The FDA says these claims make the creams drugs and subject them to FDA approval, which the creams don’t have. “FDA says it will continue to do what it can, but it doesn’t have much authority. The law doesn’t require cosmetic firms to register with FDA or to submit their products, ingredients, labeling or claims to FDA for approval before the products go on the market.” Dermatologists say that “anti-aging” claims are often meaningless and that creams can’t make wrinkles disappear.

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