x
Binance Announces Sponsorship Deal for African Cup of Nations
BINANCE BECOMES THE OFFICIAL SPONSOR OF AFCON. IMAGE: CONFEDERATION OF AFRICAN FOOTBALL
Binance has announced a partnership with the Confederation of African Football (CAF) as the official sponsor of the TotalEnergies Africa Cup of Nations (AFCON), the biggest African soccer tournament in the world.
"I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football," said Veron Mosengo-Omba, CAF's General Secretary.
Yi-He, Binance CMO, is equally optimistic about the partnership—and the role of Africa in leading blockchain development in the future.
"With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could lead the future of the blockchain industry," Yi-He said.
Emmanuel Babalola, Binance director for Africa, added that "football is the most popular sport in Africa" and that "this corroborates our mission to take crypto mainstream across the continent."
The AFCON tournament—which began on January 9, 2022, sees 24 nations compete for a spot in the final, due to take place on February 6, 2022.
The tournament also features some of the soccer world's biggest names, including Egypt's Mohamed Salah and Senegal's Sadio Mane.
Binance is not the first crypto exchange to see the promise of sports advertising. Crypto exchanges FTX and Coinbase have been pouring resources into this field for months.
FTX, led by CEO Sam Bankman-Fried, has gone all-in on sports marketing. In April 2021, the exchange finalized a deal with the Miami Heat that saw the NBA team's home stadium renamed FTX Arena.
In June, the exchange became the official cryptocurrency exchange brand of the MLB, where even umpires now sport the FTX logo on their uniforms.
Markethive has infused the power of Inbound Marketing into the News Feed and infused the power of the social network into the Inbound Marketing platform, which means it’s an enhanced Social Network hybrid. It’s where the needs of the entrepreneur, marketer, business, and corporation are not only met but put at the forefront. Click Here to sign up for free and get 500 Hivecoin airdrop.
