and resources to help your buyers develop a relationship with your brand. The focus is on providing helpful information, offering fun or useful tips, and generally providing content that demonstrates how much you care about your prospect's success. It offers tricks and tips, best practices, and industry guides, and it's job is to draw prospects who may or may not be looking for your company at that point in their buying cycle by appealing to them on an informative level.

These aren’t the only types of content that work for inbound, but what they have in common is that they work well at a high level to educate a prospect about the potential for a product, rather than a product or service itself. This is why you need to combine your inbound marketing methods above with the hard-sell, or ‘outbound’ marketing methods that will move prospects through the sales fuel.  Using inbound marketing methods with outbound marketing methods can help you better target segments of your audience, from prospects to existing clients, to specific industries and job levels.

Chuck Reynolds
Contributor
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