Outbound Marketing represents a Technique
Over the last decade, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,” outbound marketing represents a technique that requires you to get your message across to your audience through aggressive methods, such as direct mail, cold calling, email blasts, banner ads, etc. In contrast, inbound marketing allows you to use a variety of channels, such as content marketing, online videos, and social media, to earn your way into the minds and hearts of your consumers as they voluntarily interact with you, increasing your brand awareness and attracting new business. This paradigm shift in the marketing world makes it important for your business to implement an effective inbound marketing strategy that makes it easier for potential customers to find you.
More and More People Are Ignoring Outbound Marketing:
Outbound marketing has become more difficult because people resent advertising that disrupts their favorite shows, sporting events, and other programs. You can see from this Demand Metric Infographic that 86% of the people skip TV ads and 46% ignore direct mail. People want to be more in control of the information they receive and when they receive it. Companies that recognize this trend have reallocated marketing dollars away from outbound marketing to blogs, e-books, videos, and other forms of inbound marketing.