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I grew up in Syracuse, New York in the ‘70s.
Well actually, the ‘60s, ‘70s, and ‘80s. I went to college at Cornell in Ithaca, New York and then graduate school at Columbia in Manhattan. I’ve been living in and around New York City as an adult now for over thirty years. To say I’m a New Yorker is a huge understatement.
I Love New York.
I can remember the first I Love New York campaign...the first concerted effort to drive tourism throughout the state. Growing up, I was one of those kids who was obsessed with advertising. So trying to figure out what it all meant was a childhood fascination. At first, I couldn’t understand why a State would advertise, then I got it. Got it!My fascination continues to this day with the I Love New York tourism campaign. It is best in class IMHO. The latest is beyond fabulous. It’s called “Tomorrow Starts Today.”
That’s exactly how I feel about the City and the State! Of course, this piece of film is more about driving business to New York State, but I can still relate to the sentiment. And trust me there are many facets to this campaign...like this inspiring piece about the history of equal rights in the State.Equal rights still thrive here...now more than ever! Like a true brand, the State is even doing promotional offers with other brand partners, like this one with Delta.I always say that anything and everything is a brand. An airline. A person. Even a State. I Love New York. The State, the City, and the campaign.
Chuck Reynolds
Contributor
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