Interested in starting a business or expanding and existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs. SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the SBDC.

If you are an entrepreneur who is planning to start off has recently started a small business, this course is for you! Examine the legal forms of ownership, how to register the business, setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance and licensing.

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what's to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Gain an understanding of financial statements, including their development, use and effective methods of analysis. With hands-on instruction in business and accounting software, you will learn the general accounting cycle and how it reflects business transactions.

This course covers the complete marketing functions of a business. Learn about the marketing mix, target marketing, and segmentation, types of competition, databases, and internal analysis. Identify how to position your business to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the marketplace in creating a valid pricing. Investigate how to build a customer marketing mix through advertising, promotions and sales. This seminar ties together all aspects of marketing into a usable format for growing companies.

Chuck Reynolds
Contributor