Professional Technology Writer
Whether you are in the process of planning your online business strategy or if you just have a personal interest in the subject, reviewing social networking statistics can be very informative. Learning about recent developments in social networking can help you make a choice about which networks to join and how to present yourself in the best light. If you are using social networks to market a specific product or service, knowledge of the network's growth, popularity, demographics and applications can help you decide which ones are most suitable. If you're trying to find old friends, the demographics of a specific network can assist you in your search.
Social Networking Statistics for Facebook
When it was first established by Mark Zuckerberg in his dorm room, Facebook was the exclusive domain of college students. In fact, it was initially restricted to specific colleges and universities before expanding out to the general public. Today, Facebook has broad-reaching appeal for just about every demographic group.
Several key social networking statistics related to MySpace were described in an article by The Guardian in February 2012.
Twitter has grown to become one of the most influential social media websites on the Internet today.
LinkedIn Statistics
The official "LinkedIn Press Center About page" reveals many key facts and figures related to the professional social network.
The very visually-oriented Pinterest pinboard network launched in March 2010. It has grown substantially in popularity since then. In February 2012, TechCrunch acquired exclusive Pinterest data from a comScore report.
A story posted on Yahoo! News reported that Google+ broke 400 million total users as of September 2012. Of this figure, approximately 100 million are active monthly users.
Formerly an independently-owned web property, the Google-owned YouTube is now the world's most popular video sharing website. YouTube has a statistics page in its online press room, which contains the following facts and figures as of November of 2012.
When looking at social networking statistics, it is important not only to look at the number of users and their demographic information, but also how these users are accessing the networks. Social networking is no longer restricted to laptops and desktop PCs. More and more people are accessing social media from their mobile devices, including smartphones and tablets.
Indeed, according to Jeff Bullas, more than 250 million people access their Facebook accounts through a mobile device as of September 2011. It is highly likely that with the proliferation of the iPhone, iPad, Android devices and other mobile devices that this figure continues to grow. Mobile-centric social networks like Foursquare further accentuate this emerging trend.
Chuck Reynolds
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