Tips for Vetting SEO Agencies
Develop a List of Criteria
The advice and questions that follow are what businesses absolutely must consider and ask while vetting SEO agencies from an actual SEO agency’s behind-the-scenes perspective. Having some criteria beforehand will make you think critically about your expectations, protect you from going in blindly, and keep you in charge of what you want.
Think about things like:
- Desired contract duration.
- Whether you want a local service provider or if you’re OK with a remote agency.
- Reporting frequency.
- Any other potential deal breakers.
Talk to 3 Different SEO Agencies
It’s smart to talk to at least three SEO providers before you make a decision. Aside from this being a generally good idea for the sake of knowing all your options, it also helps give you some leverage for possible negotiations regarding prices, services, and contract stipulations.
Make a List of Interview Questions
Asking the right questions before signing a contract can prevent the majority of SEO horror stories. Have the questions ready to ask each agency you speak with, so later you can compare answers and have plenty of information to help guide your decision.