Posted by Chuck Reynolds on May 07, 2017 - 3:50pm

What Is Inbound Marketing?

Inbound marketing uses a “pull” approach that “attracts” buyers to your business when they are actively searching for your products and services. This helps potential customers make purchasing decisions by providing valuable educational information that engages their interests and keeps them coming back for more.

Benefits of inbound marketing:

  • 15% average increase in top-line revenue
  • 200% average return-on-investment
  • 61%  average lower cost-per-lead over traditional marketing approaches
  • Generate more targeted website traffic and qualified leads
  • Increased brand awareness and customer retention
  • Compounding results that deliver continuous growth

HOW DOES INBOUND MARKETING WORK?

Instead of using the traditional marketing “push” approach of trying to sell to people when they don’t want to be sold to, or may not be ready to buy; we use inbound marketing to “attract” potential buyers when they’re actively searching for your product or service. We integrate content marketing and lead nurturing strategies to help buyers make purchasing decisions at their own pace, gently converting them to customers over time.

Chuck Reynolds
Contributor