In the field of digital marketing, defining a content marketing strategy that holds up is essential to claim good SEO performance and thus boost your visibility. This is THE solution to extend your notoriety and convert your prospects.

The effectiveness of a good content strategy is therefore well to be proven! But you still have to plan and organize your content correctly. For this, you need a concrete editorial strategy! This is where the editorial planning comes in: What is it? Why and how to use it? We will tell you everything!

WHAT IS A CONTENT PLAN?

WHAT IS EDITORIAL SCHEDULE?

Editorial planning to organize your content....

This planning tool is a must-have to set up for your blog content strategy and social media communication plan. This table allows you to have an overview of the content to be produced over a given period.

The editorial planning will allow you to manage, plan and even anticipate the content to be created, over a quarter or a year. You can easily dispatch the tasks to be accomplished on different platforms (which you will have selected upstream), and of course according to your editorial management.

Is it still a bit fuzzy for you? Let's say that a good editorial planning, to be set up, must answer several essential questions, centered around your content or blog post:

Who: Who is your content for? Who are your personas?

Why: What are your goals? What is your call-to-action?

What: What are your topics? What do you want to talk about?

When: When do you want to publish your content?

How: What format are you using for your content (article, infographic, video, etc.)?

And who will be in charge of creating this content?

And above all, do not forget that an editorial schedule is only effective if it meets the different problems, the different needs, of your personas, and this at each level of your marketing funnel.

This tool will then allow you to have an overview of the content creation to be made and therefore to anticipate the work to be provided for an effective strategy.

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