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Are celebrity tokens good or bad for Web3? Execs weigh in
Cointelegraph approached professionals across Web3 to get their thoughts on the emergence of celebrity-backed meme tokens in crypto.
As the cryptocurrency market seeks a new narrative to drive growth, celebrity-backed token projects have emerged, sparking a trend that has elicited mixed reactions from seasoned crypto enthusiasts regarding this new wave of memecoins.
While some argue that celebrity tokens can attract new users to crypto, others believe their speculative nature could mislead consumers about blockchain’s true value.
Celebrity memecoins can onboard new users: Those who argue for celebrity tokens see them as an effective on-ramp into cryptocurrency. Solo Ceesay, co-founder and CEO of social wallet Calaxy, believes these tokens can make crypto more accessible to more people. Read More
State Street teams up with Galaxy, eyeing new ETFs beyond Bitcoin
State Street believes the “next level of growth” will come from investment options offering more than “pure spot” Bitcoin.
Asset manager State Street Global Advisors has partnered with the crypto investment firm Galaxy Digital to launch new exchange-traded funds that provide exposure to digital assets.
In separate statements, the two investment firms have hinted that these ETFs would expand “beyond” spot Bitcoin ETFs.
“Institutional and retail interest in digital assets has surged since the introduction of spot Bitcoin ETFs. However, investors are also seeking exposure to this growing asset class through investment options beyond pure spot bitcoin,” the $4.1 trillion asset manager State Street said in a June 26 statement.
“We believe this is where the next level of growth is for the digital asset ecosystem.” Read More
Avalanche Shooter 'BloodLoop' Launches Play-to-Airdrop via Epic Games Store
Overwatch-esque hero shooter BloodLoop has launched its play-to-airdrop campaign alongside its Epic Games Store debut on PC.
BloodLoop, an Overwatch-style shooter, launched its play-to-airdrop campaign amid its Epic Games Store launch on PC.
The 5v5 hero shooter is now available via the Epic Games Store, putting the Avalanche-based game in front of a user base of 75 million monthly active players. In an attempt to drive awareness and reward early players for testing the game, the project has launched the first season of its play-to-airdrop campaign.
Players can now log onto BloodLoop to complete daily and weekly quests, which grant points. These points then place the user in a rank which, at the end of the campaign, will correlate with the amount of tokens the player is airdropped. Read More
Blast Airdrop Muddled by Scams From Verified Gold-Check Twitter Users
A minefield of malicious links befell Twitter, as scammers appeared to leverage tools meant for verified organizations amid Blast's airdrop.
In anticipation of Blast’s airdrop Wednesday, a minefield of malicious links cropped up on Twitter as scammers appeared to leverage tools meant for verified organizations.
One suspicious link eventually made its way into Blast's official Discord server too, before a potentially wallet-draining link was swatted down by a community moderator.
Users of the Ethereum layer-2 scaling network were collectively set to receive 17 billion BLAST tokens as part of the network’s initial airdrop. Created by makers of the incentivized NFT marketplace Blur, Blast’s distribution yielded an initial market cap of $392 million.
Myriad fraudulent posts, however, claimed that Blast’s airdrop had started much sooner than anticipated. Read More
Redefining Marketing: Markethive Leads in the Inbound Marketing Era
Staying ahead of the curve is crucial in the dynamic and ever-changing business world. In the modern business landscape, innovation and technology act as guiding forces, shaping how companies engage with their audiences and forge connections. In this era of constant evolution, a powerful synergy has emerged between two groundbreaking concepts: inbound marketing and blockchain technology. This convergence is rewriting the rules of engagement and presenting companies with unprecedented opportunities to carve out a competitive edge.
Gone are the days when traditional marketing methodologies ruled the roost. The one-size-fits-all approach of old-school marketing campaigns is gradually being replaced by a more interactive, personalized, and customer-centric approach. Inbound marketing is not just a strategy; it's a philosophy that revolves around attracting, engaging, and delighting customers by delivering valuable and relevant content. It's about creating a genuine connection with your audience, addressing their pain points, and offering solutions that resonate personally.
Amidst this transformative landscape, a standout player emerges: Markethive. This innovative ecosystem stands at the crossroads of the inbound marketing revolution and the blockchain evolution. Markethive's unique proposition lies in its ability to seamlessly fuse the principles of inbound marketing with the cutting-edge potential of blockchain. By doing so, it offers a comprehensive system that empowers businesses to connect with their target audience and build lasting relationships based on trust and transparency. Read More
Crypto’s Integration With Social Media Will Shift Global Finance Forever
The direct integration of cryptocurrency payment methods into social media platforms is poised to revolutionize global finance as we know it.
This shift is supported by the substantial user bases and advanced anti-fraud measures on these platforms, promising to democratize access to financially inclusive offerings, especially in developing countries.
Today, social media already plays a significant role in billions of people’s lives – especially among Gen Z – and successful models like TikTok and WeChat only underscore its ubiquity.
While challenges for integrating decentralized payments into social media platforms do exist, the evolution of banking products and ever-increasing adoption of cryptocurrencies signal a new era on the horizon of global finance.
This new era hinges on the merging of blockchain-based payments and traditional social media platforms. Read More
Coinbase and payment processor Stripe form partnership for onboarding
The partnership will bring USDC support to Stripe on Coinbase’s layer-2 network, Base, and several other integrations.
Coinbase and Stripe have formed a partnership to bring fiat-to-crypto on-ramps and off-ramps for customers of both platforms, according to a June 27 announcement.
The new integration introduces support for USD Coin on Base as part of Stripe’s crypto payouts, allowing faster cross-border remittances and settlements of fiat equivalents across 150 sovereign countries.
USDC will also be available as part of Stripe's fiat-to-crypto on-ramp, facilitating easier onboarding for customers converting fiat to digital assets.
Conversely, Coinbase is integrating Stripe’s fiat-to-crypto on-ramp to allow users of the payment processor to purchase crypto with credit cards and Apple Pay. Read More
What is triangular arbitrage in crypto and how to use it?
A triangular arbitrageur spots market irregularities and carries out concurrent trades across three asset pairs while skillfully controlling risk.
Triangular arbitrage, a trading strategy used by traders in stock markets and forex, is being successfully employed by cryptocurrency traders. It allows traders to profit from price differences of digital assets across various platforms. While it is a complex strategy requiring a sophisticated skill set, the use of bots simplifies the process.
This article explains what is arbitrage and triangular arbitrage are, the use of bots for triangular arbitrage, the benefits of triangular arbitrage, the risks of triangular arbitrage and the potential evolution of triangular arbitrage in the digital realm. Read More
Full decentralization will happen in a few years — Layer-2 rollup teams
Several layer-2 rollup teams, including those for Linea, zkSync, Arbitrum and Optimism, claimed that full decentralization is coming soon.
Full decentralization of Ethereum layer 2s will happen in a few years, multiple teams told Cointelegraph in June.
The goal of decentralization has been held back by a variety of factors, including a desire to implement user experience and security improvements. However, progress is now being made toward decentralizing these networks, and “Stage 2” will be reached soon, the teams claimed.
The concept of “Stage 2 decentralization” refers to the final stage of Ethereum founder Vitalik Buterin’s list of layer-2 decentralization milestones. It is also called “full decentralization,” as it would theoretically make censorship nearly impossible to perform on the networks.
Ethereum layer 2s are networks that try to make Ethereum scale by compressing and validating its transactions on separate networks. Read More
Disclaimer: These articles are provided for informational purposes only. They are not offered or intended to be used as legal, tax, investment, financial, or any other advice.
